To celebrate its 70th anniversary, ’47 is releasing a three-part animated video series that tells the sports lifestyle brand’s heritage, part one of which will debut on August 14.
The brand’s beginnings started when Arthur and Henry D’Angelo, twin brothers who emigrated from Italy and settled in Boston, began, at the age of 12, selling newspapers on the streets outside of Fenway Park. Eventually, the contagious energy of the game and the fans made them adopt baseball as their own. The two eventually turned their attention to sports memorabilia.
Today, Arthur’s four sons continue to build upon the legacy that their father and uncle started.
“This milestone has been a great time to reflect on how special the business my father and uncle created truly is. They started the brand selling pennants at Fenway Park, and today it’s a global brand,” said Steven D’Angelo, co-owner of ’47. “My brothers and I are proud to continue their vision and take it to the next level with significant growth both domestically and internationally.”
In addition, ’47 will produce a limited-edition headwear collection featuring the brand’s marquee styles, including the ’47 CLEAN UP and ’47 CAPTAIN. The pieces, priced $25 and $28 respectively, will be available on 47brand.com and ’47 Boston (286 Newbury Street) and will be released in conjunction with the animated video series.
The celebration will continue throughout the summer months with brand activations that recognize the many partners that contribute to the brand’s continued success. ’47 will host an event in Las Vegas during the fashion lifestyle trade shows as well as an event in Boston to pay homage to the brand roots and the community where it all started.
Photo courtesy ’47
