Swiftwick, an athletic performance sock brand, announced its new brand identity – “Chase Adventure. It Fits You.”
Thousands of customer-supplied images helped the company tell its story about its socks. A new website, aimed at supporting more than 1,500 dealer locations from coast to coast, launched in January 2017.
“Whether their chosen terrain is tarmac, trails or the fairway, Swiftwick gives our customers three things better than any socks in the world,” said Chuck Smith, the company’s president. “Our performance gear features the best fit and superior dryness to create a blister-free environment that makes Swiftwick the best sock you will ever wear.”
The company is known in running and cycling circle for its Contoured Compression Fit socks. Swiftwick continues to use sustainable manufacturing processes, including not applying topical chemicals to produce moisture wicking socks. Rather, Swiftwick’s Fiber-First Moisture Wicking uses advanced engineered materials and construction techniques to create mechanical moisture wicking. Swiftwick socks are 100-percent Made in the USA in Nashville, TE.
“Swiftwick is fortunate to have an engaged audience of customers who pursue adventure,” said Elliott Cunningham, vice president of marketing. “Our branding has been inspired by our professional and everyday athletes and their passions, and our goal is to share their experiences and inspire others to Chase Adventure.”
Photo courtesy Swiftwick
