Skechers Performance, a division of Skechers USA Inc., will debut the first in a series of new GO Golf commercial spots at the 2017 PGA Merchandise Show on January 24, 2017. The new campaign stars Skechers GO Golf’s roster of elite athletes including Matt Kuchar, Billy Andrade, Wesley Bryan, Russell Knox, Ashlan Ramsey, Belén Mozo and Brooke Henderson in various comedic settings. Visitors at the PGA Show and local Orlando residents will be able to see a sneak peek of the campaign in a limited release commercial spot on January 24-27.
The new campaign plays off the tongue-in-cheek tone of the previous “GO Golf Tips with Matt Kuchar” campaign, with new angles and athletes. The GO Golf commercials will roll out several spots throughout 2017 in which viewers will hear what Matt Kuchar really thinks about while gearing up for his final putt at a Major. They will also see a playful argument between Belén Mozo and Brooke Henderson (comfort vs. style) with Ashlan Ramsey refereeing. Additionally, Wesley Bryan will make his Skechers GO Golf commercial debut, as will Russell Knox, as he tests out the new GO Golf Focus in less than favorable wind conditions.
The Matt Kuchar execution is viewable here.
“We’ve been eagerly anticipating the launch of our new spring 2017 GO Golf collection and the feedback has been incredible,” said Rick Higgins, SVP of merchandising/marketing, Skechers Performance. “We’ve combined comfort with cutting-edge technology to create the best-in-class performance footwear that golfers will enjoy wearing. Our new marketing campaign for 2017 brought together our roster of elite golfers to highlight the comfort and functional footwear story and you will see from the commercial spots that we also had a lot of fun.”
The footwear featured in the new commercial spots includes the 2017 Skechers GO Golf Focus, the GO Golf Pro 2, GO Golf Elite 2 and the GO Golf Birdie for women.
The new 2017 spring line is now available and will be on display at the Skechers Performance booth number 1059, along with new Skechers GO Golf apparel for men and women.
Finally, visitors will have a chance to meet Skechers GO Golf athletes in person. Colin Montgomery will be at the Skechers Performance booth number 1059 on Wednesday, January 25, from 1 p.m. to 3 p.m. and Billy Andrade will be signing autographs on Thursday, January 26 from 1 p.m. to 3 p.m.
Photo courtesy Skechers
