7mesh Apparel has appointed two agencies to represent the company and has added a third to expand its territory across the U.S.—Canadian border.
In Europe, Lyon Equipment will represent the brand in the UK, while Prague-based Ski a Bike Centrum Radotin will bring 7mesh to the Czech Republic and Slovakia. In North America, Canadian agency Mountain Exposure Sales and Marketing will expand the brand’s territory across the border to cover the U.S. Pacific Northwest.
Lyon Equipment, launched in 1974, has a roster of brands including Ortlieb, Salsa and Bombtrack. Ski a Bike Centrum Radotin represents cycle and ski retail stores in Europe. Calgary-based Mountain Exposure Sales and Marketing has represented 7mesh in Western Canada since 2015.
Photo courtesy 7mesh Apparel
