5.11 Tactical celebrated its 20th anniversary in business on January 29.
“This month, we’re celebrating two decades utilizing consumer feedback to produce innovative Purpose-Built Gear,” said CEO Francisco J. Morales. “Since 2003, it has been a privilege empowering customers to Always Be Ready. Whether they depend on our gear in the line of duty or for everyday use, we’d like to say thank you for counting on us as we pass this milestone and look forward to the future.
Founded in California, 5.11 Tactical began with a pair of rock-climbing pants named after the 5.11 difficulty rating for rock climbing. Eventually, customers wore the pants for their durability and technical features in other areas of life, resulting in the brand expanding its product offering and growing in popularity, including with first responders, fire and emergency services, law enforcement, and the military.
“Serving those who serve will always be at the forefront of what we do,” said Morales. “Whether through brand partnerships, special events like our annual 5.11 Days celebration, or simply developing dependable gear, we will always strive to support public safety professionals and military personnel and show our gratitude for their service.”
Today, the company works directly with end users designing “purpose-built gear for safety, comfort and performance” for those who serve, outdoor adventurers, training enthusiasts, and those who want to live the brand’s mantra—Always Be Ready.
For more product information, go here.
