3DLOOK announced that it has raised $6.5 million in Series A funding, led by Almaz Capital with participation from TMT Investments and Zubr Capital. The investment brings the online body measurement start-up’s total fundraising to date to $11.2 million.

The new funds will be used to expand 3DLOOK’s U.S. leadership team and establish new R&D labs in the U.S. and Western Europe.

3DLOOK’s mobile camera–based solutions provide personalized fit and size recommendations for online shoppers and body data intelligence that brands can use to create better-fitting clothes. The technology uses a patented combination of computer vision and 3D statistical modeling to measure the human body using two photos. Brands that use 3DLOOK’s solutions have seen a 30 percent decrease in return rates while increasing conversions four times year-over-year.

Tailored Brands and 1822 Denim are among the fashion retailers that are using 3DLOOK’s solutions.

Photo courtesy 3DLOOK