37.5, formerly marketed under the Cocona brand name, is taking its technology to the bedding market in an exclusive partnership with Pacific Coast Feather Company, the two companies announced.
Pacific Coast Feather Company will team with Design Weave to strengthen the 37.5 technology across all bedding product categories. The first advanced bedding system of its kind, bedding with 37.5 technology is proven to control the microclimate next to your skin that helps improve your sleep.
37.5 bedding uses natural particles that both attract moisture vapor and absorb the infrared energy your body naturally emits. These 37.5 particles act as sensors responding to your needs for warmth or cooling. The technology constantly adjusts your personal micro-climate to keep you in the comfort zone all night long. This is the same technology used in high-performance clothing that extends the users comfort range and improves the user’s physical performance.
Additionally, 37.5 bedding uses less energy to dry than traditional bedding, reducing energy costs and dryer time by up to 22 percent. This energy savings in home laundering can translate into a significant cost savings for the hospitality market. Now hotels, casinos, and cruise lines can provide their guests a better night’s sleep while also significantly reducing energy costs in laundering and meeting sustainability goals.
“37.5 technology has revolutionized comfort and performance in outdoor and athletic apparel; now with Pacific Coast’s expertise and commitment, we are poised to do the same with bedding,” said Dr. Gregory Haggquist, founder and chief technology officer at 37.5. “We’ve successfully tested 37.5 bedding at the Olympic Training Center in Colorado Springs where 80 percent of the athletes also stated they performed better when sleeping in the 37.5 sleep system, which ties to other research that connects better sleep to improved physical and cognitive ability. With a better night sleep and you can profoundly improve your performance during the day. We are excited to be the exclusive technology that offers a 24-hour comfort and performance story. You can now use 37.5 from your clothing to your bedding.”
37.5 technology is not a chemical treatment. The naturally derived active particles are permanently embedded in the fiber and will not wash out. 37.5 technology also helps bedding trap odors, which are then washed out and refreshed every time it’s laundered. 37.5 technology passes the rigid European standard for certification as “skin friendly” and “hypoallergenic” as well as the OekoTex 100 standard.
“Patented 37.5 technology is unlike anything else in the bedding world today, and our partnership with 37.5 introduces new avenues to utilize technology for a better night’s sleep,” said Joe Crawford, CEO of Pacific Coast Feather Company. “With 37.5 technology we envision many exciting opportunities to connect with consumers and their growing interest for functional sleep products that improve sleep experiences beyond basic comfort.”
Pillows, comforters, mattress pads and sheets included in the 37.5 sleep system will be powered by 37.5 technology in the fabric, and Down or Down Alternative fill.
37.5 technology was created by Cocona Inc., a Boulder, CO-based leader in the development, commercialization and marketing of active particle technologies currently used to enhance the technical performance of clothing, footwear and sleep systems.
Previously, 37.5 technology was marketed under the Cocona brand name, as the original active carbon particles were derived from coconut shells. The technology has since been expanded to use additional natural materials.
Pacific Coast Feather Company is the global leader in the basic bedding industry. Pillows, comforters, mattress pads and feather beds from the Company offer premium quality, comfort, support and durability. As a family owned business, PCFC remains true to its heritage, following the uncompromising European traditions of craftsmanship established in 1884 by Company founder, Joseph Hanauer.
