Under Armour reached a multi-year agreement to replace New Balance as the official athletic apparel supplier of the University of Denver. Game One will manage the program which replaces BSN Sports.
The partnership includes all 18 varsity programs for the University of Denver Pioneers.
“We are exceptionally delighted about what this partnership means for the future of Denver Athletics,” Vice Chancellor for Athletics and Ritchie Center Operations Josh Berlo said. “Our student-athletes will greatly benefit from cutting-edge training gear, uniforms and apparel available to them through this new and elevated collaboration.
“Under Armour was clear about its desire to align with the Pioneers’ standard of excellence in college athletics. The Denver faithful will also benefit from Under Armour’s expanded selection of officially licensed retail apparel. Overall, this is going to be an exceptional relationship, and I want to thank everyone involved with Under Armour, Game One and the University that helped make this a reality,” continued Berlo.
Photo courtesy University of Denver
