2XU, a sports performance apparel brand, announced its partnership with gym operator Life Time.
The partnership names 2XU as the official compression apparel brand of Life Time, delivering performance apparel to their members, staff and trainers in-club and online.
“We’re proud to be partnering with a high-end performance apparel brand like 2XU, which enables us to both outfit our Team Members, and educate our members on the important role compression-wear and appropriate apparel brings to their training regiment,” said Kimo Seymour, senior vice president, Athlinks and Life Time Media.
Throughout the course of the partnership, 2XU also will sponsor more than 25 annual running and triathlon events for Life Time.
“2XU has always been known as a leader in developing performance apparel for the running and triathlon competitor. We are now excited to educate the broader training market on the benefits of our graduated compression for all activities found in Life Time’s athletic resorts,” said Pamela Levine, the 2XU North American president. “The Life Time brand provides the same premium quality and experience we expect from our products and we are tremendously excited to partner with Life Time to serve their members’ needs and improve their quality of life.”
Life Time has 128 destinations in 36 major markets in the U.S. and Canada.
Photo courtesy 2XU