2XUpartnered with FlexIt, a mobile app that supports virtual personal training for health club operators. 2XU customers and FlexIt users will benefit directly from this partnership.

2XU customers will receive custom access to FlexIt’s virtual training platform and its network of close to 3,000 partner fitness facilities across the U.S. FlexIt users will be rewarded for completing specific fitness challenges with 2XU offers across the brand’s product categories.

“FlexIt and 2XU are two like-minded companies in that both our missions focus on providing everyone with the tools they need to work out successfully, in a way that makes them feel comfortable, no matter where they are,” said Austin Cohen, CEO and founder of FlexIt. “We’re partnering to further these goals and make sure people can work out their way with premier fitness access and performance apparel.”

“We at 2XU are driven by a mission to create a fitter and healthier world and hope to inspire athletes of all abilities to chase and achieve their finish lines, whatever they may be. We are passionate about creating technical sportswear that can inspire you to get moving and help you beat your best,” said Rebecca van Raay, global digital marketing manager at 2XU.

“We’re excited to partner with FlexIt to provide further value to our 2XU community and to help them reach their health and fitness goals. We look forward to providing our customers with FlexIt’s multi-channel fitness offering, knowing they can work out safely, no matter where they are, and still reach their finish lines,” said Alex Mallen, director of brand partnerships at 2XU.

Photo courtesy FlexIt