Solo Stove announced the recent acquisitions of Chubbies Shorts, Oru Kayak and Isle, creating a new house of brands, Solo Brands. Solo Brand said its vision is to “build a better, customer-obsessed, community-oriented, direct-to-consumer experience.”
“We created Solo Brands with a vision for a different approach to direct-to-consumer business one that’s not only better for the customer but better for the community-at-large,” said John Merris, CEO. “Each of these brands is amazing in its own individual way, but together we’ll be able to collectively offer a better customer journey while doing more for the communities that built us.”
Solo Brands plans to leverage its DTC experience to create synergies and optimize resources across the brands. With better technology, processes and operations, the brands are positioned to offer faster shipping, higher-quality manufacturing and unified back-office functions for a better customer experience.
“At the core of each of these brands lies a passionate and vibrant community that has supported us and helped us grow, and we feel that it’s our responsibility to share our success and give back in a meaningful way,” continued Merris. “We believe that businesses of the future must be accountable for leaving the world a better place. Solo Brands exists to make a difference for our daily lives, for our communities and for our planet.”
To read SGB Executive’s exclusive interview with John Merris on the acquisitions, go here.
Photo courtesy Solo Stove