Fit for Life has added Adidas and Reebok to its portfolio of brands. The partnership reflects a new distribution deal with RFE Sporting Goods, the manufacturer of Reebok, Adidas and Dynamax home and commercial fitness equipment.

Fit for Life’s current offerings includes Gaiam, SPRI and Tommie Copper. Fit for Life’s fitness gear is sold at retailers including Dick’s, Amazon, Target, Walmart, and Kohl’s.

“RFE is excited to partner with Fit for Life, a proven company, with deep relationships across the U.S. market,” said Dean Jackson, CEO, RFE Sporting Goods. “The Fit for Life expertise along with RFE products and brands is a strong recipe for success.”

“Adding Adidas and Reebok to our portfolio of brands will be a powerful way to continue to penetrate the market and expand into new categories,” said Joey Shamah, co-founder and CEO, Fit for Life. “RFE’s trust and partnership is a true testament to our market knowledge and respected position in the industry.”