Franklin Sports and the Professional Pickleball Association (PPA) announced a collaborative partnership. Anchoring the partnership is the newly launched Franklin Cup, an award that will go to the top players across each PPA division on the men’s and women’s sides.
Month: April 2021

Exped USA Suspends Third-Party Marketplace Presence
Exped USA said it will no longer permit dealers to sell Exped products through third-party (3P) vendors. Third-party sites include, but are not limited to, Amazon.com, eBay.com and Walmart.com. Exped will not be pursuing a direct relationship with any third-party vendors at this time.

OIA Applauds Introduction Of Civilian Climate Corps Act 88 Years After Its Introduction Under FDR
Outdoor Industry Association (OIA) applauded a new bill to provide $10 billion to create a Civilian Climate Corps.

Bass Pro Shops Appoints Chief Sustainability Officer
Bass Pro Shops and Cabela’s announced that Phil Graves has been named chief sustainability officer. He formerly served as vice president of corporate development at Patagonia and led Patagonia’s $79 million Tin Shed Ventures corporate venture capital unit.

Port Congestion Leads To Inventory Woes
Inventory levels were just as hot a topic as sales and margins on recent quarterly investor calls as delays caused by congestion at the nation’s ports risk restraining top-line growth in the months ahead. Here is a roundup of recent discussions on analyst calls regarding inventory flow.

Dick’s SG Announces Grand Opening of ‘Dick’s House of Sport’ And Elevated Golf And Soccer Offerings
Dick’s Sporting Goods will expand its national footprint with the opening of its first Dick’s House of Sport, a new concept store in Victor, NY, on April 9, and two Warehouse Sale locations and experiential Soccer Shops in select locations in April. The retailer will also debut nine newly redesigned Golf Galaxy locations and expanded technology offerings in 62 Golf Galaxy locations.

Nautilus Names Chief Supply Chain Officer
Nautilus Inc. hired John Goelz as its chief supply chain officer. He previously worked for Master Lock and Rockwell Automation.

Life Time Announces ‘Rad Dirt Fest, Off-Road Cycle And Trail Run Event In Trinidad, CO
Life Time* announced its first ‘Rad Dirt Fest, an off-road cycle and trail run event in Trinidad, CO, on October 2-3, 2021, offering three gravel cycling courses and two trail run distances. It also coincides with the town’s 200th-year celebration of the Santa Fe Trail. “2020 allowed our team to reflect on our unique ability […]
Lifestraw Awarded B Corporation Certification
LifeStraw announced it was awarded B Corp Certification, meeting the highest standards of verified social and environmental performance, transparency, and accountability. Timed with the award, LifeStraw released its 2020 Responsibility Report* outlining its 2020 responsibility milestones for social and environmental impact and targets for 2021. “LifeStraw has always been a brand founded on our commitment to people […]

Saucony Appoints Fábio Tambosi As Chief Marketing Officer
Saucony has announced the appointment of Fábio Tambosi to the position of Chief Marketing Officer, effective immediately.

Costa Sunglasses Releases Its First Protect Report
Costa released its first Protect Report highlighting its three-plus decades of supporting coastal communities protecting fisheries and waterways, reducing ocean plastic pollution, educating and empowering the fishing community, and restoring and rebuilding coastal habitats. Initiatives led by Costa, and its cause partners worldwide include: Cleaned 85 beaches in the U.S.; Educated 100,000 kids on ethical angling and conservation; Recycled 2.2 […]

G-Form Hosts Senator Reed At North Smithfield Manufacturing Facility
G-Form received a visit from Jack Reed, U.S. Senator for Rhode Island and Chairman of the Senate Armed Services Committee (SASC), which oversees the U.S. Department of Defense (DOD). What drew Senator Reed’s attention is G-Form’s recent initiative to develop protective gear for the military. The Marine Corps Systems Command has also recognized G-Form for […]
Ikon Pass Increases Spring Skiing Benefits For 2021/22 Pass Holders At Eight Destinations
Ikon Pass announces increased spring skiing benefits for its 2021/22 Ikon Pass holders. Skiers and riders can now access Mammoth Mountain, June Mountain, Big Bear Mountain Resort, and Squaw Valley Alpine Meadows in California, Winter Park in Colorado, Solitude in Utah, Sugarbush in Vermont, and Tremblant in Quebec, Canada, offering pass holders bonus days to […]
Astral Re-Signs Kayaker Nouria Newman To Expanded Contract
Astral announced it had re-signed pro kayaker Nouria Newman as a sponsored athlete. Newman, who had worn Astral footwear in 2020, will wear its PFDs as well. Born in Chambéry, France, Newman has spent the past decade developing a reputation as a top paddlesports athlete and one of the world’s best-known kayakers for her proficiency […]

Swag Golf Forms MLB Partnership
Swag Golf announced an agreement with Major League Baseball to produce golf headcovers for each of its 30 teams. The announcement follows the news of Swag Golf’s acquisition of Ecktron Performance (EP Headcovers) less than two weeks ago.