Thermacell Repellents, Inc. announces the launch of its Thermacell E55 Rechargeable Mosquito Repeller. With a 20-foot zone of mosquito protection, the E55 provides an “80 percent larger zone of mosquito protection than previous Thermacell mosquito repellers,” said the brand. The E55 builds upon its rechargeable technology, Thermacell introduced with Radius in 2018 but is now […]
Month: April 2021
OnX And Somewear Labs Partner To Develop Off-Grid Communications
OnX has partnered with Somewear Labs to launch its first integration between a GPS mapping app and satellite communication device for recreationalists to stay connected off-grid. OnX and Somewear Labs are releasing the ability to share onX’s custom Waypoints while off-grid through satellite connectivity. Waypoints are contextual markers created by users in onX apps that […]
Southeast Destination Lodging Running Well Above Pre-Pandemic Levels
After achieving record-setting seasonal rates and revenue for the winter season that ended in February, the most recent results released by DestiMetrics, a division of Inntopia in their monthly Market Briefing, revealed that those upward trends are continuing to surpass results from both last year and the previous year at participating resort properties in Florida, Georgia and South Carolina.
JD Sports Sees “Exceptional Year” For North American Business
JD Sports Fashion Plc, the U.K.-based athletic footwear chain that owns Finish Line, Shoe Palace and DTLR in the U.S., said its North American business “had an exceptional year” in 2020. The gains were boosted by strongly developed online operations by Finish Line amid the pandemic, the benefit of federal stimulus checks and early success with the rollout of the JD chain in the U.S.
New Balance To Sponsor Boston College
New Balance will replace Under Armour as the new footwear and apparel sponsor for Boston College. The 10-year agreement begins on June 1, 2021.
Surveys Predict Pandemic-Driven Behavior Changes
Studies continue to predict the pandemic will likely change behaviors in the years ahead, including an expected greater focus on physical and mental health. A notable weight gain was seen by most Americans as well as continued stress also points to opportunities for brands supporting active lifestyles.
Wiley X Announces Move To Frisco, Texas
Wiley X, the protective eyewear brand, announced plans to move its operations from Livermore, CA to Frisco, TX.
Isbjörn Of Sweden Appoints E-Commerce Manager
Isbjörn of Sweden has appointed Sandra Nielsen as its e-commerce manager. She will join its team at the company headquarters in Stockholm.
From Bikes And Baseballs To The Battlefield: Catching Up With G-Form CEO Glen Giovanucci
SGB Executive spoke with G-form CEO Glen “Gava” Giovanucci for more on its foray from outdoor sports into the armed forces.
Honey Stinger Introduces Rapid Hydration Mix, A Three-Part System
Honey Stinger introduces its Rapid Hydration Mix, an all-natural, three-part system to help athletes perform at their peak. Developed by a team of nutritionists and tested by top competitors, six formulated powder mixes hydrate athletes across three training and competition phases: Prepare, Perform and Recover. “Our Rapid Hydration Mix is the first of its kind. […]
Fjällräven Spring/Summer 2021 Collection Encourages A Walk Outside
Fjällräven’s Spring/Summer 2021 collection reflects its connection with nature and commitment to eco-friendly materials in its expanded High Coast, Abisko Midsummer and Kånken series. “Our founder, Åke Nordin, loved nothing more than spending time in nature. His profound respect for the outdoors was a guiding principle in early product development, and this has been carried […]
Arcus Hunting Appoints VP Of Sales
Arcus Hunting, LLC announced the appointment of John-Paul (JP) Fischer to the position of vice president of sales. He was most recently at Benelli USA.
Academy Sports + Outdoors Acquires Redfield Brand From Leupold
Leupold & Stevens, Inc. announced the sale of the Redfield hunting scope brand to Academy Sports + Outdoors.
IHRSA And Fitness Brasil Formalize Event Partnership Through 2026
The International Health, Racquet & Sportsclub Association (IHRSA) and Fitness Brasil signed an agreement that solidifies its event partnership opportunities for at least six years.
Adidas Ranks High For Reputation
Adidas ranked sixth on the 2021 Global RepTrak 100, the highest among companies in the active lifestyle space. Nike was 22 and Under Armor, 45.
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