Smith & Wesson Brands Inc. named Deana L. McPherson as executive vice president, chief financial officer, treasurer, and assistant secretary, in a previously announced transition, The appointment follows the retirement of Jeffrey D. Buchanan and the completion of the spin-off of the company’s outdoor products and accessories business.
Month: August 2020
NFL Tops Sports Licensors Ranking
National Football League was the top global sports licensor and ranked 16th overall in License Global magazine’s list of top 150 global licensors.
Therabody Launches Professional Education Courses
Therabody, formerly known as Theragun, announced the official launch of its education division, Therabody University.
PrestoSports Announces Acquisition Of ScoreShots
PrestoSports, the sports technology platform in college athletics, announced the strategic acquisition of ScoreShots, a specialist in infographic and motion graphics for athletics.

Nike Says ‘Just Don’t Do It’ To Some Major Accounts
Nike said its move to stop selling to a number of major accounts marks an acceleration of its effort to clean up its distribution following the recent launch of its Consumer Direct Acceleration strategy. Nike said in a media statement, “We are doubling down on our approach with Nike digital and our owned stores, as well as a smaller number of strategic partners who share our vision to create a consistent, connected and modern shopping experience.”

Run Specialty Still Eyes Slow Recovery Ahead
The third COVID-19 Retail Survey of run specialty stores from The Running Industry Association (RIA) found sales for the wide majority of respondents recovered in June. However, sales slowed somewhat in July and many run specialty stores remain somewhat pessimistic about sales returning to pre-COVID-19 levels in the foreseeable future.
American Outdoor Brands Completes Spin-Off From Smith & Wesson
American Outdoor Brands Inc. announced that its spin-off from Smith & Wesson Brands Inc. was completed on Monday, August 24, 2020, and American Outdoor Brands, Inc. is now an independent, publicly-traded company on the NASDAQ stock market under the symbol “AOUT.”
Blackbird Products Adds To Management Team
Blackbird Products Group, LLC, makers of the Mammoth brand of premium rotomolded coolers, drinkware, and accessories as well as a growing PPE line of products, announced some key additions to its management team.

Tony Hsieh To Retire From Zappos
Tony Hsieh, CEO of Zappos, announced plans to retire after guiding the online footwear giant for two decades. Zappos’ COO Kedar Deshpande will succeed Hsieh as CEO.

Big Sur Marathon Foundation Suspends Operations
The Big Sur Marathon Foundation announced that it will suspend all race operations, effective September 30, and through the Monterey Bay Half Marathon race weekend that was set to take place in November 2021.

Under Armour To Open Outlet at Pittsford Plaza
Under Armour will soon be opening a store at Pittsford Plaza in Rochester, NY. The 7,017 square foot store will hold grand opening celebrations from August 28 to 30.

Frasers Buys Dave Whelan Sports for £37M
Frasers Group PLC, formerly called Sports Direct, has agreed to purchase rival sportswear and gym group Dave Whelan Sports from administrators. The acquisition will include 46 gyms and 31 retail outlets.

Wild Things Gear Sold To National Safety Apparel
Wild Things, the technical outdoor apparel and gear for the military and law enforcement, to National Safety Apparel, Inc. (NSA), the parent of DriFire.
NSSF: First-Time Gun Buyers Grow To Nearly 5 Million In 2020
NSSF, the trade association for the firearm industry, updated retail survey-based estimates and concluded that nearly 5 million Americans purchased a firearm for the very first time in 2020. NSSF surveyed firearm retailers which reported that 40 percent of sales were conducted to purchasers who have never previously owned a firearm.

Vista Outdoor’s Debt Ratings Upgraded
S&P raised its debt ratings on Vista Outdoor Inc. primarily due to stronger-than-expected sales for ammunition resulting from increased demand for personal protection equipment amid a politically uncertain environment and civil unrest, along with heightened demand for recreation and hunting.