Brunswick Corporation announced that Lauren Patricia Flaherty has been elected to serve as a member of its board of directors.
Month: December 2018
Jane Fonda Partners With Evine For Lifestyle Brand
Evine Live Inc., the home shopping network, announced it has partnered with Jane Fonda on an exclusive deal to develop a lifestyle brand centered around her deep roots in the fitness arena.
Bass Pro Becomes Title Sponsor of Collegiate Bass Fishing Series
Under the agreement, Bass Pros Shops will become the title sponsor of the Collegiate Bass Fishing Series, as well as the title sponsor of the Big Bass Bash presented by Berkley event and the prestigious School of the Year program.
Retail Jobs Grew 18,600 In November
Retail industry employment in November increased by 18,600 jobs seasonally adjusted from October, accounting for 12 percent of the 155,000-job increase reported by the Labor Department for the economy overall, the National Retail Federation said.
ACSM Survey: Wearable Tech Is New Top Fitness Trend for 2019
More consumers and health and fitness professionals are using technology to monitor heart rate and collect other daily health metrics. Not surprisingly, wearable technology is forecast as next year’s most popular trend in fitness according to more than 2,000 health and fitness pros surveyed by the American College of Sports Medicine (ACSM).
PeopleForBikes Approves Latest Round Of Community Grants
The PeopleForBikes Coalition board of directors approved eight grants to improve places for bikes, welcomed a trio of new board members and discussed 2019 priorities at its semi-annual meeting Nov. 29 in Boulder, CO.

Foot Locker And Adidas Partner On Empowerment Program
For the new Adidas Asterisk Collective, Foot Locker and Adidas tapped musicians Kid Cudi, Raury and H.E.R., and athletes Patrick Mahomes, Donovan Mitchell and Candace Parker with a goal of spreading positivity.
Peloton Yoga Studio Opens In New York City
Peloton opened a new yoga studio in New York City. The Peloton Yoga Studio, now open to the public, is located at 152 Christopher Street in the West Village’s historic Archive Building, alongside the Peloton Tread Studio.
Burley Provides Free Bikes To Children In Need
Burley Design, known for itsoutdoor recreational transport gear, is sponsoring the Free Bikes for Kidz initiative in the local Eugene and Springfield community to distribute bikes to children in need.
Holden Outerwear Launches New E-commerce Site
Holden, the California-based outerwear company founded by snow-sports legend Mikey LeBlanc and designer Scott Zergebel, launched a state-of-the-art web site and Fall/Winter 2018 Collection, marking a new era for the iconic brand.
Overtime Celebrates Basketball Culture With First-Ever Retail Pop-Up
Overtime, a sports network for the digital generation, is opening its first-ever retail pop-up this weekend, continuing the company’s expansion into streetwear-inspired apparel.
STX And 200×85 Announce The STX 68 Elite Girls’ Hockey Camp
STX, the maker of equipment for ice hockey, lacrosse, and field hockey, and 200×85, the leader in youth hockey tournament and training experiences, announced an expansion of the elite hockey prospect camp, the STX 68, to include a girls’ camp in 2019.
Guardian Athletics Partners With Rich Gannon
Guardian Athletics, the maker of the Kato Collar for concussion protection, announced a partnership with Rich Gannon, former NFL quarterback and CBS Sports game analyst.

Conservative Holiday Guidance, Apparel Industry Woes Sink Lululemon Shares
Shares of Lululemon Athletica Inc. closed the week down $17.57, or 13.4 percent, to $113.87 on concerns over the company’s conservative holiday guidance and also over widespread fear of a tariff resurgence despite talks earlier in the week that the trade war might be dissipating.

American Outdoor Brands Find Bundling Jumpstarts Firearms Growth
Despite ongoing weakness in firearms demand, American Outdoor Brands, the parent of Smith & Wesson, managed to post a 10.2 percent gain in revenues in its firearms segment in the second quarter ended October 31. The improvement stemmed from a successful ‘bundle’ promotions booked earlier in the year and shipped in the second quarter