Holden, the California-based outerwear company founded by snow-sports legend Mikey LeBlanc and designer Scott Zergebel, launched a state-of-the-art web site.
In conjunction with the launch of their F/W 2018 Collection, the brand unveils a new website designed by developer Joseph Bergdoll at Extended-Play in New York City. The new site tells Holden’s story with a robust visual language of impactful imagery and innovative videos.
“We made sure these products felt as tactile and lifelike as they could on the screen,” said Bergdoll, who also teaches leading-edge web design at The Cooper Union in Manhattan. “How the fabric moves is something we really focused on. The new site is day and night from where we were to where we are now. It’s pretty big.”
The site is designed to give customers a far more gratifying experience in online purchasing. “It feels as though you’re in the racks of the store and you’re discovering new product,” Bergdoll said. He described the inclusion of unexpected photos and videos as “organized distraction,” which lend the same clean-lined aesthetic feel you’d get if you were to walk into a brick-and-mortar Holden store. “I recreated experiential moments in a digital manner,” Bergdoll said.
Highlights on the site include Holden’s Down Sportswear Collection, a line made with premium trackable down and Polartec performance fleece built to act as layers under technical outerwear or stand-alone streetwear. Also new is the Corkshell Summit Jacket, winner of the 2018 ISPO Snowsports Product of the Year Award in the Outer Layer category. True to Holden’s “eco-friendlier” ethos, the Summit Jacket and Pants incorporate Schoeller Textiles’ recycled cork content to add heat retention without insulation.