Freewaters footwear, which donates 1 percent of gross sales to clean drinking water projects, announced a new partnership with Project 509 on the successful expansion of a clean water project in Haiti…
Year: 2014
STI International Names New Executive
STI International, Inc., an employee owned manufacturing company that produces 1911 & 2011 style firearms, announced that Jens Krogh will lead their sales and marketing efforts…
REI Promotes Zipfel, Nixes CMO Position
REI has promoted Annie Zipfel to the position of SVP of marketing and no longer plans to hire a chief marketing officer. Zipfel joined REI in 2012 from Target and now oversees all the retailer's marketing and advertising campaigns, digital engagement

REI and Accell Partner to Bring German MTB Brand to US in 2015
REI will become the exclusive dealer of the premium German mountain bike brand Ghost starting next year…
Backyard Collective Draws 160 in Boulder, Heads for Bend
The Conservation Alliance said that after drawing more than 160 volunteers to for a day of flood debris removal and trail work in Boulder, CO last week, it expects up to 50 volunteers to turn out for its last Backyard Collective of the year in Bend, OR…
GU Energy Partners with Strava to Help Physically Disabled Athletes
GU Energy Labs, and Strava, the online network connecting athletes, announced a partnership aimed at raising at least $50,000 for the Challenged Athletes Foundation (CAF). The unique partnership allows millions of runners and cyclists worldwide to help ra
L.L.Bean to Open its First Minnesota Store at Mall of America
L.L.Bean plans to open its first Minnesota store. The new L.L.Bean store will be located in the popular Mall of America. The 29,000 square-foot store will employ approximately 120 people…
Liv Fundraising Ride Draws Coverage from Today Show
Liv helped raised more than $550,000 for young women diagnosed with breast cancer – and its profile – over the weekend when NBC Today Show News Anchor Natalie Morales rode along during the last day of a fundraising ride for a segment that aired Monday mor
ALPB Launches Licensing Program
The Atlantic League of Professional Baseball (ALPB) announced its inaugural group of retail product licensees. Initial ALPB retail product licensees include: Badger Sportswear, Inc.; Beveridge Marketing; Bimm Ridder; BWM Global, Inc.; Halloway…
Patagonia Catalog Inadvertently Depicted Illegal First Ascent
Patagonia pledged to review how it vets photos used in its catalogs after the National Park Service reported an image in the company's September, 2011 catalog of a first ascent in Utah's Capitol Reef National Park violated regulations meant to p
Lululemon to Open First Men’s Store in Manhattan
Lululemon has signed a lease to open its first men's store in lower Manhattan. According to the real estate site, therealdeal.com, the store will open at Prince and Wooster Streets in Soho…
REI President and CEO to Kick Off Shop.org Summit
Shop.org said REI President and CEO Jerry Stritzke will keynote its Shop.org Summit that takes place in Seattle from Sept. 29 – October 1 at the Washington State Convention Center. The keynote, ''REI: Blazing Trails to a Real, Alive, and Connect
Skechers Announces Preliminary Settlement of Toning Lawsuit
Skechers U.S.A., Inc. announced the preliminary court approval of the settlement of a pending shareholder derivative action, entitled Basaraba v. Greenberg, et al., Case No. CV-13-05061-PSG (SHx) (C.D. Cal.). The settlement is subject to final court appro
Sturm, Ruger Appoints Terrence O’Connor to Board
Sturm, Ruger & Company, Inc. announced that its board of directors has voted to increase the number of directors to seven, and has appointed Terrence O’Connor as a board member effective immediately…
Bass Pro Shops Tacoma Store to Open in October
Bass Pro Shops plans to open a new store in Tacoma, WA on Oct. 22. The 142,000-square-foot store is a tribute to the Pacific Northwest’s beauty and abundant wildlife. In addition, the store celebrates Washington’s portion of the Pacific Crest