AGENDA, the trade show forum for action sports, surf, streetwear, lifestyle and footwear industries, headed to Sin City for the second consecutive year, taking over the Sands Expo in The Venetian/Palazzo Hotel. Following the success of AGENDA’s Long
Year: 2014
Sequential Brand Posts Q4 Profit
Sequential Brands Group, the parent of Heelys, reported revenues increased to $10.6 million in the fourth quarter compared with $1.8 million in the prior year quarter. It earned $4 million, or 16 cents a share, in the quarter, against a loss of $7.3 milio
Adidas Outdoor Signs High-Altitude Alpinist Don Bowie
Adidas Outdoor announced Canadian born, high-altitude alpinist Don Bowie will join its team of athletes. Bowie has been climbing for the past 18 years…
Evolv Sports Adds Alex Johnson to Climbing Team
Footwear manufacturer Evolv Sports added Alex Johnson to its climbing team. Johnson has been a prominent force in the climbing community for over a decade…
Dealer’s Early Markdowns Hurt Backcountry.com’s Q4 Results
Growing competition from department stores and vendor's direct-to-consumer channels as well as early markdowns of winter products by some major outdoor retailers emerged as headwinds at Backcountry.com in the fourth quarter, according to statements b
Asics to Sponsor Mammoth Track Club
Asics America has become title sponsor of the Mammoth Track Club, one of the country’s most respected running clubs. The club has hosted some of America’s top distance runners, boasting 12 Olympians, 12 World Cross Country medals, 23 national
Bern Unlimited Adds Swedish Freestyle Skier
Bern Unlimited (Bern), the lifestyle action sports company specializing in head protection for non-motorized action sports, officially announced the addition of Swedish freestyle skier Henrik Harlaut to its snow team…
AAI Named Official Supplier of 2014 World Artistic Gymnastics Conference
American Athletic, Inc. (AAI), a leading U.S. manufacturer of gymnastics apparatus in all categories, has been named the official supplier of the 2014 World Artistic Gymnastics Championships. It was announced by the Federation Internationale de Gymnastiq
Hoka One One Adds More Elite Runners to Athlete Roster
Hoka One One has added Olympic Marathoner Magdalena Lewy-Boulet and All-American Miler Nicole Schappert to the brand’s squad of elite runners…
Golf Rounds Slide in January
According to Golf Datatech, golf rounds played on a national level were down 3.6 percent in January 2014 compared to January 2013…
Jos. A Bank Could Still Back Out of $825M Deal to Acquire Eddie Bauer
Jos. A Bank Clothiers Inc. gave its rival Men’s Wearhouse one more opportunity to sell it on a merger late last week, increasing the possibility JOSB will call off its proposed $825 million acquisition of Eddie Bauer…
Vibram Appoints Marketing Director
Vibram appointed John McMahon as director of marketing. McMahon has over 15 years of marketing expertise in the footwear and athletic apparel industry, including several years at Reebok…
Champion: $2 billion And Growing
Champion sales at retail exceeded $2 billion in 2013 and growth isn’t just coming at Target with its successful C9 collection, officials at its parent, HanesBrands, said last week at the company’s annual investor meeting…
Benelli USA Awards 2013 Sales Agent of the Year Award
Benelli USA named Chase Spurgin sales agent of the year for 2013….
Swanson Russell Announces Creative Team Moves
Advertising Agency Swanson Russell announces a promotion and three additions to the creative teams of its Lincoln and Omaha offices…
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal