Surftech named Chris Dunn as its new CEO. Dunn was formerly CEO of SUP ATX, a maker of racing paddleboards…
Year: 2014
France’s GO Sport Group Reports Comps Decline Slowed in Q1
France’s GO Sport Group saw gradual improvement in same-store sales, strong performance for GO Sport Poland and nearly flat sales at its Courir stores in the first quarter ended March 31…
JD Sports Fashion Reports Sports Stores Drove Growth in Fiscal 2014
UK-based JD Sports Fashion PLC reported sales of £1.33 billion ($2.1 bn) for the yeard ended Feb. 1, up 5.7 percent from the prior fiscal years with a strong performance at its Sports business and a turn around at its Outdoor business offsetting mounting
Adidas Reaches Sustainability Milestone
The Adidas Group published its 2013 Sustainability Progress Report, an annual overview of achievements and challenges as well as a progress update on its 2015 sustainability targets. As part of the report, the Adidas Group announced that all Adidas Sport
Amer Sports Gives Wilson Exec Winter, Outdoor and Cycle Brands
Amer Sports said Bill Kirchner, VP-US Sales for Wilson Sporting Goods Co., has been promoted to the VP sales-Americas for Amer Sports. In this new position, Kirchner will add Canada and Latin America to his Wilson brand responsibilities while adding Amer
U.S. Forest Service Finalizes Policy to Promote Year-Round Recreation on Ski Areas
The U.S. Forest Service finalized policy guidelines that will open opportunities for ski areas to promote year-round recreation activities that are natural resource-based and that will create additional jobs for communities with ski areas on the National
Bicycling Magazine Gets New Publisher
Rodale Inc. has named Zack Grice as the new publisher of Bicycling magazine effective immediately. Grice takes on the role amid a surge in sales and circulation growth at the magazine, where he has worked for 16 years…
JD Sports Reports Turn Around at Outdoor Banners
UK-based retailer JD Sports Fashion PLC said its Outdoor Division broke even in the six months ended Feb. 2 and that it expects the trend to continue…
Modell’s Names Executive to Drive Omnichannel Strategy
Modell's Sporting Goods has hired Deborah Fine as its chief commercial officer. Fine has been charged with leading the retailer's omnichannel strategy. She was most recently CEO OF Direct Brands, Inc., the largest member-based retailer for media
Bauer Completes Acquisition of Easton Baseball Business
Bauer Performance Sports Ltd. completed the acquisition of the Easton Baseball/Softball business from Easton-Bell Sports…
Fleet Feet Partners with Marathon Sports Run/Walk
Fleet Feet, Incorporated announced that John Long will convert his Minneapolis-based Marathon Sports Run/Walk store to a Fleet Feet Sports franchise. Long is a veteran running store owner and industry leader. This will allow Long to tap into the resourc
Easton-Bell Sports Inc. Is Now BRG Sports Inc.
Easton-Bell Sports Inc., which owns the Bell, Riddell, Giro, Blackburn and Easton Cycling brands, has officially changed its name to BRG Sports, Inc…
Pro-Tec Athletics Re-Launches Brand
Pro-Tec Athletics is re-launching its brand with a revised logo, tagline and packaging…
Steve Madden Launches New Interactive E-Commerce Website
Steve Madden announced the launch of its new interactive, technology driven website integrating social sharing, editorial commerce, and targeting to offer its customers a speedier and superior shopping experience…
Damian Lillard Stars in Foot Locker Commercial
Foot Locker's newest commercial titled “No Rings,” features Adidas basketball star Damian Lillard and pokes fun in a tongue-and-cheek manner at ringless sports legends Barry Sanders, LaDainian Tomlinson, Chris Webber and Karl Malone…
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal