Wolverine Worldwide reported Saucony, Keds, Caterpillar Footwear, Chaco and Wolverine brands posted very strong year-over-year results in its second fiscal quarter ended June 14, when it saw double-digit revenue gains in EMEA, Latin America and Asia-Pacif
Year: 2014
Ann Arbor Named Top Swim City
Ann Arbor, MI, is the best swim city in America, according to a new study commissioned by USA Swimming and leading swimwear brand Speedo. The community claimed the highest aggregate score in categories such as percentage of active swimmers and swim clubs,
Study: U.S. Soccer Searches Surge on World Cup
For the month of June, soccer-related searches increased by 280 percent in the US compared to May, according to SLI Systems (SLI.NZ), an e-commerce technology provider. Searches from Brazilian consumers showed a similarly dramatic increase…
Club Ride Hires Verde Brand Communications
Club Ride Apparel has selected Verde Brand Communications to lead its content and social media marketing…
Nike’s RiskEverything Draws Nearly 400M Online Views
Nike said its popular #RiskEverything campaign series around the World Cup – including “Risk Everything,” “Winner Stays” and “The Last Game” – have racked up 397 million online views to date. Twenty-three million peopl
Sports Direct Expanding to Australia and New Zealand
Sports Direct International plc, the U.K.'s largest sporting goods retailer, plans to launch in Australia and New Zealand by forming an online partnership with OzSale.com.au, part of the MySale Group plc…
SIA Nordic Committee Readies Plans for Upcoming Season
SnowSports Industries America's Nordic Committee convened in Manchester, N.H. last week to review the state of industry and plan the cross country category's initiatives for 2014-15, including…
Backyard Collective Hits Seattle Friday
The Conservation Alliance will hold its third Backyard Collective event of 2014 on Friday, July 18, in Seattle, WA. The Conservation Alliance and its Seattle area member companies are teaming up with Forterra to organize…
Adidas Sees World Cup Marketing Benefit
Adidas claims to have ranked as the “most talked about brand” related to the 2014 Fifa World Cup,” generating 1.59 million conversations across Twitter, Facebook, blogs and Tumblr, according to social media analytics firms Simply Measured and Sysomos…
Itochu Launching Gramicci Footwear in Japan
Itochu Corporation is launching the first line of Gramicci-branded footwear in Japan under a recently concluded sublicensing agreement with the U.S. outdoor apparel brand. The collection will be released in January 2015…
Adidas Extends Sponsorship with Mexico
The Mexican Football Federation and Adidas announced the extension of their strategic partnership until 2022. The relationship between both parties began in 2007…
Thermacell Owner Sells Thermacell Mosquito Repellent Business
The Schawbel Corporation, the parent of Thermacell Heated Insoles, formed a new business entity, Schawbel Technologies, LLC, following the sale of the Thermacell Mosquito Repellent business to Kinderhook Industries, a New York equity-based firm…
Dick’s SG to Celebrate San Antonio Opening
Dick's Sporting Goods is planning a three-day grand opening celebration, Friday, July 25 through Sunday, July 27, at its new South Park Mall location (2310 S.W. Military Drive) in San Antonio…
Vasque To Celebrate 50th Anniversary at OR Show
Vasque will be celebrating its 50th anniversary this summer at the Outdoor Retailer show with a special honor to its retail partners…
Adidas Reaches Agreement with Manchester United
Manchester United has reached a ten year agreement with Adidas for a global technical sponsorship and dual branded licensing deal for a minimum guarantee of £750 million, subject to certain adjustments, beginning with the 2015/2016 campaign. For the 2014/
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