In 2010, ispo winter will be held one week later than usual, from Feb. 7 to 10. The reason for this modification is a change in the U.S. trade show calendar. SnowSports Industries America (SIA) has decided to hold its SnowSports Tradeshow from Jan. 28 to 31, 2010, which would present a conflict with ispo winter. SIA took advantage of the move from Las Vegas to Denver to establish a new date and to include the weekend in its event schedule. In order to accommodate and simplify event planning for the international sports industry, Messe München GmbH has agreed to postpone ispo winter to an event date one week later, the first weekend in February. According to feedback from exhibitors the new arrangement is a beneficial compromise for apparel as well as hardware suppliers.