20 Degrees North has signed a licensing agreement with TEAM Unlimited to design, market and produce performance and lifestyle footwear, apparel and accessories under the Xterra brand name. All products geared for the ageless, active-minded multi-sport athlete draw its inspiration from the roots of the Xterra Race Series.
The partnership will officially be announced at the 12th Annual Xterra World Championships on Maui this Sunday, Oct. 28, with the first products for running, trail running and outdoor training launching in January at the Outdoor Retailer show.
Xterras new line will include footwear designed by two ex-Nike designers who have also developed products for Puma and Steve & Barry's, including the award-winning Marbury I shoe. 20 Degrees Norths executives formerly hail from Nike, adidas and Fila.
Greg Niel, CEO of 20 Degrees North said, “Our passion is to champion human potential. Its at the center of what we do. We are building performance products that meet the needs of the outdoor athlete and enthusiast.”