Five Iron Golf, the indoor golf and entertainment company founded in 2017 in New York City, announced plans to open a flagship location in Manhattan this fall.
The two-level, 25,000-square-foot store located just off Herald Square in Midtown Manhattan follows the community-focused success of Five Iron’s existing five locations featuring TrackMan Virtual Golf technology. The flagship will be the first Five Iron to have a high-tech gym and the first in NYC to host The Fitting Lab, a boutique club-fitting company offering custom fittings, repair services and personalization.
Five Iron Golf plans to renovate the space to reflect the atmosphere found in each of its locations. Given the ongoing challenges brought about by COVID-19, Five Iron Herald Square will operate in accordance with all applicable regulations and consistent with the company’s focus on cleanliness, sanitation and wellness.
“Five Iron was created largely because we wanted to make the game convenient and accessible in Manhattan while providing the best experience for the dedicated golfer,” says Jared Solomon, CEO and Co-Founder of Five Iron. “We’re excited to open our flagship location in the city where it all began and further develop our concept with the team and community that built the foundation for our company.”
“We are reaffirming our mission to be a place that simultaneously welcomes first-timers and prioritizes the needs of dedicated players by developing a best-in-class and dynamic indoor teaching and training facility,” says Mike Doyle, Director of Golf and Co-Founder of Five Iron. “Our flagship location will have the latest in instructional technology— including fifteen TrackMan bays, force plates, and a GEARS optical motion system—allowing our golf instructors to provide an exceptional lesson experience to a beginner, a tour player, and everyone in between.”
“Five Iron Golf is revolutionizing the way urban communities experience the game of golf,” says Klaus Eldrup-Jørgensen, CEO and Co-Founder of TrackMan. “We are thrilled to create a long term partnership to further our shared technology-driven mission of growing the game, while we also learn from Five Iron’s success to continue innovating and expanding our golf entertainment capabilities.”
Five Iron Golf Herald Square, located at 883 6th Avenue, will begin construction this fall with a goal of opening to the public in November 2020.
Photo courtesy Five Iron Golf
