Tasc, a sustainable activewear brand, has tapped Blake Lopez as its new vice president of marketing.

Lopez will be responsible for Tasc’s nationwide expansion, brand strategy, e-commerce growth, and developing and executing consumer marketing programs. Prior to Tasc, Lopez held various marketing executive leadership roles at large global and national direct-to-consumer lifestyle brands in fashion, entertainment, and travel from leading integrated marketing at Viacom to working with big clients like CAA, Bang & Olufsen, and Nike under his own agency umbrella of Brandhaus.

A Tulane Alum, Lopez will return to New Orleans after being in Los Angeles that past six years to join Tasc.

Lopez said, “I’ve always been passionate about brands that are driving social change. Our world is evolving. People have become increasingly more aware of their overall wellness and mental health stemming from the organic movement within health foods, beauty, and fitness to growing concerns over our environmental footprints impacting climate change as millennial influence increases through their adulthood.”

Photo courtesy Tasc