180s, LLC is expanding its marketing department with two new positions. Brent Hollowell was appointed to chief brand officer and Andrew Chek to merchandising coordinator. With these two new additions, the marketing team will enhance its branding and marketing efforts to increase awareness of the 180s brand both nationally and internationally.
With more than 15 years of brand-building experience, Hollowell will lead the companys brand development initiatives. He will be responsible for developing and managing the national and international marketing plans; executing the global brand distribution and marketing programs; and establishing objectives that support the companys goals, including growth, profitability and sales. Hollowell will also provide insight to the design and development of new products according to the companys brand.
Andrew Chek brings merchandising and marketing expertise to the group. He will use his experience in developing point-of-purchase displays and packaging to develop and manage the companys global point of sale merchandising program. Chek will create and execute customized fixture programs for key retail partners, develop in-store merchandising plans, and assist the graphics team with packaging design, development and execution.
“We are extremely excited to welcome Brent and Andrew to the 180s marketing team,” stated Brian Le Gette, co-CEO and founder of 180s. “They both bring with them a history of success, and their addition is critical to strengthening our brand, as well as our companys continued growth.”
Prior to joining 180s, Hollowell helped to reinvent the identities of brands such as Foot Locker, adidas America and Gateway Country. He was most recently vice president of marketing at The Number, a London-based telecommunications company. At adidas America, Hollowell led the marketing efforts that, within three years, propelled the global athletic footwear and apparel company from #8 to #2 in the U.S. market.
Chek served as a Channel Marketing Manager for InterAct Accessories, Inc., the nations leading video game accessory manufacturer. While there he worked closely with major retailers, including Toys R Us, Circuit City and Wal-Mart. Under Cheks management, the InterAct marketing team was able to launch five new product lines and maintain a strong presence in the retail channel. Chek received his degree from Widener University College of Arts & Sciences in Pennsylvania.