Bear Archery announced the formation of Bear Archery Group, an external sales force housed within the Bear Archery organization consists of 13 top-tier sales representatives providing nationwide coverage to dealers, distributors, major retail chains and buy groups.
The group will represent Bear Archery, Bear X Crossbows, Trophy Ridge, Cajun Bowfishing, Fletcher Archery, SIK Broadheads, Rocket Broadheads, and a limited number of partner manufacturers.
The Bear Archery Group, an external sales force housed within the Bear Archery organization consists of 13 top-tier sales representatives providing nationwide coverage to dealers, distributors, major retail chains and buy groups. The group will represent Bear Archery, Bear X Crossbows, Trophy Ridge, Cajun Bowfishing, Fletcher Archery, SIK Broadheads, Rocket Broadheads, and a limited number of partner manufacturers.
“By having a much narrower portfolio of brands to represent than the traditional rep group, we will be able to give our customers more attention, truly focusing on their needs and provide a higher level of service,” says Dave Parker, Bear Archery general manager. “We will also be partnering with a small group of manufacturers that we will represent. We will be able to provide great value as a rep group to these manufacturers as we will offer nationwide coverage as well as coverage to all the dealers, major retailers, and buy groups.”
Leading the Bear Archery Group will be JR Neidlinger as the newly appointed Dealer Sales Manager. During his 15-year tenure with Bear Archery, Neidlinger has served at the Customer Service Supervisor for over seven years and has become exceptionally familiar with the network of archery dealers.
“I’m excited about this opportunity for myself and the Bear Archery Group,” says JR Neidlinger, Dealer Sales Manager. “This new direction for sales will allow our group to focus more on the brands we serve and provide better support for our customers. I’m looking forward to hitting goals and growing all the brands we represent in the dealer market.”
By putting more focus and dedication on the brands they represent, Bear Archery Group customers can expect more contact from their representatives and open lines of communication resulting in a higher level of service. A relentless dedication to delivering quality products with the highest level of service will continue to be the top priority for the Bear Archery Group and the customers they serve.
Bear Archery is part of Escalade Sports.
