Mammut signed Sierra Blair-Coyle, an elite climber, to its ambassador team.
The 23-year old has been competing professionally since the age of 14 and has been a member of the US climbing team since 2010. Continuously achieving solid competition results she has grown a fan base thanks to her success as an athlete and her authentic and approachable personality.
“We are more than happy to welcome Sierra on board. She’s an outstanding athlete and underlines Mammut’s approach to further push female and gym climbing as central part of our future core strategy, says Adrian Margelist, chief creative officer of Mammut. Sierra adds: “It’s an honor to be joining the Mammut Pro Team. Mammut is one of the top climbing brands in the world and their products have been accompanying me ever since. I’m very much looking forward to our future projects.”
Gym climbing and bouldering have developed from a key trend to an established and competitive form of climbing over the past years. Offering a valid alternative to the classic gym, more and more people understand climbing as integral part of their fitness program and lifestyle. At the Olympic Games in Tokyo 2020 sport climbing will be an Olympic discipline for the very first time. The Games will feature speed climbing, lead climbing, bouldering and will further grow the popularity of sport climbing.
