100% has signed partnerships with some of the top snow athletes globally, including Zoi Sadowski-Synnott, Laurie Blouin, Dusty Henricksen, Richard Permin, and Malou Peterson. The next generation of snow athletes combined with veteran big-mountain skiers ushers in a new category for the maker of snow goggles.
“There’s a place for athletes craving something new and different with zero compromises in style and performance,” said 100% VP of global marketing and sales, Gwen van Lingen. “As we anticipate expanding our leading goggle business to include snow, we highly regard their style, progression and maximum effort to their sport, plus our shared ethos sets them apart.”
100% kicked off its Snow goggle launch with Zoi Sadowski-Synnott, shown right, from New Zealand, who took home Gold in Snowboard Slopestyle, and Silver in Snowboard Big Air at the 2022 Winter Olympics Zoi also won two Gold medals at the 2022 X-Games in Aspen, CO.
Rounding out its global snowboard roster is Laurie Blouin, Snowboard Slopestyle and Big Air athlete from Canada and the reigning FIS World Champion in Snowboard Slopestyle. Blouin also won Bronze at the X-Games in Aspen, CO. The team also includes World Cup Champion and French freeskier Richard Permin and Swedish skier Malou Peterson.
In the Fall, 100% will launch its first Snow collection after extensive testing with its premiere athletes. The collection is focused on performance, protection and maximizing an athlete’s field of vision. 100% has taken its moto google design and applied it to the Snow google category.
Photo courtesy 100%
