100%, the San Diego-based sports performance company, announced a long-term partnership with the world’s No.1 ranked long-course triathlete, Gustav Iden. The 25-year-old Norwegian is recognized as the face of the next generation of triathletes.
“We are excited to welcome Gustav Iden to the 100% family and are proud to be with such a dominant young athlete,” said 100% VP, Global Marketing and Sales, Gwen van Lingen. “We look forward to a long-term partnership with Gustav as he embodies our brand and inspires a new generation of athletes. He pushes boundaries and sets new standards every time he races, and we’re inspired by him to do the same in everything we design.”
“I couldn’t be more excited to be joining the 100% family. It’s very important for me to align with brands that reflect my values of giving 100 percent effort in everything I do,” said Iden. “I look forward to competing in eyewear that performs as good as it looks. I also look forward to a long future with 100% and its family of athletes.”
Gustav will wear 100% eyewear as part of the partnership, starting with the Ironman World Championships in St. George, UT, on May 7.
Photo courtesy 100%
