The San Diego, CA-based sports performance brand 100% added freeskiing and pipe pro Nico Porteous, who joins its global roster of winter athletes, including Zoi Sadowski-Synnott, Laurie Blouin, Dusty Henricksen, Richard Permin, and Malou Peterson.
Porteous was the youngest skier to land a triple cork at age 14. By 20, he was an Olympic champion. “His passion and commitment to his craft align directly with the core mantra of 100%, which asks us all a simple question, ‘How much effort do you give?'”
“Nico is exactly the type of person and athlete we look to align with at 100%, said VP, Global Marketing and Sales, Gwen van Lingen. “It is rare to find an athlete so accomplished and thoughtful about his process and progression. His talents transcend beyond his skiing, as he also has an acute eye for design, creativity and style. Nico’s maturity level is well beyond his age.”
This Fall, 100% will release a snow goggle created with Porteous. “Part of what excites me the most about partnering with 100% is that their journey in sport aligns with mine,” Porteous said. “I see a huge opportunity for myself and 100% to grow together, and I am so stoked about the opportunity to express my personal style and creativity, on and off the mountain, with this mutual partnership.”
