Nike has partnered with Lazada, Southeast Asia’s e-commerce platform, to reach consumers across Indonesia, Malaysia, the Philippines, Singapore, and Thailand through the Nike LazMall Flagship Store.
Nike will also leverage Lazada’s fulfillment and logistics to support delivery.
“This venture enables us to consistently offer product accessibility, enjoyable shopping experiences and a wide variety of innovation and design to our regional consumers in line with our digital growth,” said Ken Yamada, GM, Nike Direct Digital Commerce, Southeast Asia and India. “At the same time, this marketplace experience will be complementary to Nike.com and our existing strategic partnerships to enrich our offerings and choices for consumers within the Nike digital ecosystem.”
“Lazada is proud to serve as Nike’s online retail partner for Southeast Asia, where LazMall is the region’s leading premium brand shopping destination trusted by consumers,” said Jessica Liu, Co-President and Regional Head of Commercial, Lazada Group. “We look forward to working closely with the Nike team to expand their presence in the region by directly connecting them with more consumers and elevating the customer experience through our data-driven technology and advanced logistics capabilities. Lazada consumers across Southeast Asia will be delighted to have first-hand access to a wide assortment of Nike’s world-renowned designs, especially in the upcoming 11.11 shopping festival.”
The partnership has begun in the Philippines, Indonesia, Malaysia and Singapore. It will extend to Thailand “soon”, the companies said.
