Zungui Haixi Corporation, a China-based manufacturer of sportswear and casual footwear, announced that it has appointed Mr. Xinglin Li as chief operating officer of the company effective immediately.

In his role, Li will report directly to CEO Mr. Yanda Cai and to the board of Zungui Haixi. Li joins Zungui Haixi with over 20 years of leadership experience gained with high profile apparel and footwear manufacturers in Southern China. He has had a wide variety of roles in manufacturing, marketing, retail development and general management.

“We worked very closely with the independent directors of the board to find the most appropriate individual for the role of chief operating officer, and we are excited about Mr. Li's appointment,” indicated Mr. Yanda Cai.

Mr. Yanda Cai continued, “We believe that the combination of Mr Li's experience in a broad range of consumer products and retail businesses is a perfect fit for the extraordinary growth planned for Zungui Haixi now and in the future. Mr. Li strengthens our management team and provides further leadership depth to our company. We are on target to meet our goals for calendar 2010 of opening 100 corporate-owned and managed retail outlets and 250 retail outlets from distributors.”