ZOIC Clothing hired Pat Flanagan as director of sales. Pat brings over 20 years of sales and marketing experience to ZOIC, including 8 years spent building sport specialty distribution for Clif Bar, Inc. “We identified sales leadership as a critical need for the future of ZOIC,” stated Eric Swenson, general manager. “Pats industry experience at Clif Bar and enthusiasm for the ZOIC brand position him to excel in this role.”
Pat will spearhead the reintroduction of ZOIC style to the sport specialty market, fronting a clothing line designed for mountain, road and commuter cyclists, as well as cycling lifestyle enthusiasts. Regarding his new role Flanagan observed, “ZOIC has a great history and Eric has produced a great line for 2006. I am very excited to be a part of the re-launch of brand.” Stop by ZOIC booth #4615 at Interbike and welcome Pat on board!