ZeroTech Optics has appointed Mack Winzenburg as the marketing manager for ZeroTech Optics USA. Winzenburg brings a unique blend of skills and experiences to the role, with a background in the outdoor and firearms industry, having previously worked at Weatherby and Gun Fighters, Inc.
As stated in the company’s media release, Winzenburg’s passion for filmmaking and the outdoors and his industry experience make him a perfect fit for ZeroTech’s marketing efforts in the U.S.
“Mack’s experience and passion align with ZeroTech’s team, brand vision and lifestyle,” said ZeroTech’s USA President, Nathan Dudney. Mack’s journey into the hunting industry began several years ago, where he discovered the ideal combination of his two greatest passions: filmmaking and the outdoors. An avid backcountry hunter, shooter, fisherman, and backpacker, Mack embodies the lifestyle that ZeroTech Optics represents. His deep understanding of the industry and its community stems from his personal involvement and commitment to outdoor pursuits, giving him unique insights into ZeroTech’s target audience and vision.
“Throughout his career, Mack has partnered with and worked for some of the most recognized names in the outdoor and optics industries. His roles at Weatherby and Gun Fighters, Inc. have equipped him with the experience and knowledge necessary to drive the growth and visibility of ZeroTech Optics in the competitive optics market,” continued Dudney.
“I am incredibly excited to join the ZT USA Team,” said Winzenburg. “Taking a product I believe in and going toe to toe with some of the biggest names in optics is an exhilarating challenge. The future looks bright for this young company, and I’m honored and blessed to do my part in shaping it.”
Images courtesy ZeroTech
