Carl Zeiss Sports Optics, a manufacturer of binoculars, riflescopes, spotting scopes and opto-electronics products, has signed The Evans Group as its national sales agency, effective June 1. The company said this this move is a key milestone in the implementation of the Carl Zeiss growth strategy in the United States and ongoing efforts to significantly increase market share through excellence in products and services.

“The Evans Group has a most successful record in representing and promoting leading premium brands in the outdoor, birding, shooting and hunting markets across all 50 states in the U.S.,” said Erik Schumacher, president of Carl Zeiss Sports Optics. “The excellent relationships of The Evans Group, with independent dealers, chain stores and distributors alike, will help us to further penetrate and grow the network of ZEISS dealers and provide better availability and service to consumers.”

The Evans Group has a management team led by Mike Evans, and a large national infrastructure that allows them to call on independent dealers, distributors and individual chain store locations and their respective headquarters on a regular basis on behalf of the manufacturers they represent.