Zeiss announced the appointment of Bill Hicks & Co., Ltd. as their exclusive U.S.A. commercial wholesale distributor for Zeiss Sports Optics.

Zeiss planned this just in time for hunting season and in support of the 2019 Zeiss Field Days Promotion – which runs through December 31st, 2019. Bill Hicks & Co., Ltd. will be able to provide product sales and support, for shooting sports retailers, from the entire assortment of products within the Zeiss Sports Optics catalog.

Shooting sports retailers will now have access to the cataloged assortment of Zeiss Sports Optics through a highly qualified and proven wholesaler: Bill Hicks & Co., Ltd. Riflescopes, binoculars, laser rangefinders, spotting scopes, lens care systems, and accessories are readily available.

Consumers that are in the market for Zeiss Sports Optics gear will now be able to have broader access to purchase these items locally at their favorite brick and mortar shooting sports shops across the nation.

“Bill Hicks & Co. brings a lot to the table for Zeiss Sports Optics.” says Tom Andrews, vice president of sales and marketing, for Zeiss Sports Optics Division, for Carl Zeiss SBE, LLC. “This highly strategic alliance completes our wholesale distribution objective, and further bolsters our Dealer Direct Programs. Bill Hicks & Co. provides the absolute solution for Zeiss by offering outstanding customer service, product availability, and attractive pricing for non-stocking shooting sports retailers.”