Zappos.com had their most active holiday buying season in its four year history. For the months of November and December, Zappos reached $20.5 million in sales, a 127% increase over last year's $9 million. Zappos.com finished the year with $70 million in gross sales, an increase over originally published expectations of $65 million and a 118% increase over last year's $32 million.
According to ComScore Media Metrix, online spending for November and December 2003 reached $12.5 billion, up 29.5% over the same period in 2002. ComScore's preliminary numbers show that full-year numbers reached $52 billion, up 22% from 2002.
“We accomplished our remarkable growth through creating strong, full-margin relationships with key vendors in the footwear industry,” said Tony Hsieh, chief executive officer of Zappos.com. “We've proven that stellar customer service and a broad selection are essential elements to creating a successful shopping experience for our customers. By offering a full product selection in dozens of brands including Ugg, Clarks and adidas, as well as many hard to find sizes, we've become a clear leader in online shoe retailing,” Mr. Hsieh concluded.
