Zappos has selected Mullen to handle public relations.
The firm has worked with Zappos on advertising and media buying since 2009.
In a statement provided to preweek.com, Catherine Cook, PR manager at Zappos, said the Mullen team “is bringing a wealth of knowledge to Zappos.com in the fashion, influencer, and experiential spaces, and their passion and enthusiasm for the brand is unparalleled.”
She added in an emailed statement that Mullen’s team “embodies the spirit and core values of Zappos.”
