Zappos.com and Abercrombie & Fitch announced a partnership to sell Abercrombie & Fitch apparel through Zappos.com.
The partnership is the first in the U.S. for Abercrombie & Fitch. The two brands also teamed up to create an exclusive footwear capsule available on Zappos.com and Abercrombie.com featuring a wide range of sizes and designed to style with Abercrombie & Fitch denim fits.
“As a company that looks to provide shoes, clothing and accessories for all, we’re thrilled to partner with like-minded brand Abercrombie & Fitch,” said Jeff Espersen, general manager, head of merchandising, Zappos.com. “We’re all experiencing a wardrobe refresh, swapping our cozy comfort for more stylish pieces. By offering Abercrombie & Fitch’s best-known women’s denim and exclusive footwear through an immersive online shopping experience, we’re looking to make this transition as fun and seamless as possible for our customers.”
“We’re constantly focused on listening to what our customers need and want from us. In our stores and across social media, they have voiced their desire for footwear to complete their outfits, and we’re thrilled to make that a reality. We design with the intention of making every day feel as exceptional as the start of a long weekend, and we’re so proud to now bring that vibe to the entire outfit, head-to-toe, with our friends at Zappos,” said Carey Collins Krug, SVP and Head of Marketing, Abercrombie & Fitch. “In addition, we’re excited Zappos is offering some of our most popular and in-demand products on their own seamless experience, which supports our goal of meeting our customers on the channels where they’re spending their time.”
Photo courtesy Abercrombie & Fitch
