Zalando announced the strengthening of its senior leadership team including a new SVP advertising, SVP product management and General Counsel.

Andreas Antrup who joined Zalando in April 2011, has been promoted to SVP advertising after leading its Marketing Services team. Said Zalando Founder and Co-CEO Robert Gentz, “For over nine years, Andreas has been helping us to stay close to the needs of our customers and partners and to deliver tailored solutions for them. We are very grateful that. In his new role as SVP Advertising, Andreas will continue to drive the ZMS success story and support us on our journey to becoming the Starting Point for Fashion.”

Andrew Watts will join as SVP product management in mid-August. In this newly established role, he will advance Zalando’s product management and engineering capabilities.

Watts is joining Zalando from Amazon U.S. where he acted as the worldwide product leader as Prime Video launched, developed and scaled. “We are thrilled to welcome Andrew to our team,” said CTO Jim Freeman. “He has decades of experience in developing products that appeal to many millions of customers all over the world, and he knows how to empower big, diverse teams to deliver cross-functional innovation. All this makes him a perfect addition to our team, and we are looking forward to delivering our customer experience vision together with him.”

Lena Wallenhorst will start as general counsel at the beginning of December filling the vacant position of SVP corporate governance. In this role, Wallenhorst will be responsible for Zalando’s legal, compliance, governance and risk as well as internal audit teams. Wallenhorst is currently serving as the deputy general counsel of Kion Group AG. She started her career in an international law firm and joined Kion in 2010. “We are very much looking forward to Lena becoming part of Zalando. With her proven track record in corporate governance matters as well as business strategy, she is the ideal candidate to both guard and guide our company and its leaders on our continued growth journey,” said CFO David Schröder.

Photo courtesy Zalando corporate