Yukon Outfitters hired John Bissert as vice president of sales and business development. Most recently, Bissert was senior sales director for Sporting Goods, RV Marine & Promotional channels at The Coleman Company/Newell Brands.
“Over the last few years, Yukon Outfitters has experienced explosive growth,” Yukon Outfitters Co-founder and President Preston Powell said. “John is just the person we need now to help us sustain this pace of growth.”
Yukon Outfitters Co-founder and Managing Director Adam Scherer added, “With John’s insights on channel management at the product level, he will be an invaluable addition to the Yukon Outfitters team.”
