D.G. Yuengling & Son, Inc. on Monday announced its partnership with Philadelphia Phillies pitcher Aaron Nola. Aaron is one of the first active, MLB players to have a partnership with a beer brand.
Yuengling has been a sponsor of the Philadelphia Phillies since 2017, and this new, individual, partnership with Aaron further strengthens the relationship between America’s Oldest Brewery and the Phillies.
“Yuengling holds a special spot in my heart,” said Aaron Nola. “I had my first Yuengling Lager after being drafted by Philadelphia and I haven’t looked back. The fact that America’s Oldest Brewery is family owned and operated is important to me as I value family over everything. I love cracking open a cold Yuengling whether it’s a day fishing with my dad and brother back in Louisiana or after a big game.”
The partnership with Aaron Nola includes a variety of elements including personal appearances on behalf of the brand, fan meet & greets, special promotions to meet the Philly All Star, a chance to win a Yuengling home vending machine, social media sweepstakes and giveaways, local Philadelphia advertising and support of Aaron’s 2019 local community efforts.
“We couldn’t be more excited to welcome Aaron into the Yuengling family,” said Wendy Yuengling, 6th generation daughter, D.G. Yuengling & Son, Inc. “This year marks our 190th anniversary as America’s Oldest Brewery, and our partnership with Aaron is one of the many ways we are celebrating the milestone this year. We can’t wait for the start of baseball season and to cheer Aaron and the Phillies on with a cold Yuengling beer.”