“This is the least we can do to help our community start to recover and rebuild what was lost.” – Benjamin Sarrazin, Founder, Yuba Bikes
The North Bay forest fires that devastated Sonoma County had both residents and businesses reeling, and one brand is getting proactive about disaster relief in its backyard.
Yuba Bikes, based in Cotati, CA just outside Santa Rosa, is donating their wages to help fire relief agencies in the region. Every Yuba staff member is donating one day’s wages to the cause, and the manufacturer of pedal and electric cargo bikes is matching all donations to the effort. A call to action also went out to the Yuba email database and community.
The Yuba tribe has also used their cargo bikes to deliver much-needed supplies to those in need after the fires.
While the Yuba Bikes headquarters and warehouse both escaped evacuation and did not suffer any structural damage, Yuba staff and families are in the process of returning to their homes and assessing their status.
“This area where we all call home was tragically affected by the fires that raged through Sonoma County,” said Benjamin Sarrazin, founder of Yuba Bikes. “This is the least we can do to help our community start to recover and rebuild what was lost.”
Yuba Bikes is working with the Redwood Credit Union North Bay Fire Relief, which is accepting donations online. Donations made can be directed towards any of the four counties affected by the fires. For more information on how to donate, please visit redwoodcu.org/northbayfirerelief.
Photos courtesy Yuba Bikes
