Youngone Corporation, a performance and fashion apparel manufacturer, announced that it opened a liaison office on August 28 in Vancouver, BC, to bolster its regional presence to meet the needs of customers and strategic partners.
The company has also appointed Diana Seung as senior vice president to head up the office. With over 20 years of experience in leadership and execution, Seung “brings a wealth of knowledge and expertise to the role.”
Most recently, Seung was the president of Tentree, an apparel brand based in Vancouver, BC. Before that, she worked for Callaway Golf as GM of North America and lead the expansion of Jack Wolfskin. She was also the EVP of merchandising for Backcountry.com, overseeing the company’s buying and the development of its private label brands.
“We are thrilled to welcome Diana to our team,” said Michelle Wardian, president and chief strategy officer of Youngone. “Her proven track record of success and keen understanding of market dynamics will be invaluable as we unlock new opportunities for expansion and growth in this vital region.”
Seung’s additional experience includes being on the Board of Directors for the Outdoor Industry Association (OIA) and past service on the Camber Outdoors board.
Images courtesy Youngone Corporation, Diana Seung
