Yogasmoga, a designer, manufacturer and retailer of Yoga inspired athletic apparel and accessories, plans to open its first physical retail stores.
“On the back of a very successful launch of the men's line, we are excited to take our growth to the next level,” said Yogasmoga CEO Rishi Bali. “We are delighted to announce that Yogasmoga will be opening two retail experience stores in Greenwich, Connecticut and Brentwood, California, taking us closer to our key customer base.”
Building upon Yogasmoga's core value of building deep, direct and lasting connections with its consumers, the retail experience will give consumers the ability to experience the high quality, Made in the United States product in a retail store environment.
The first store will be the Yogasmoga Townhouse in Greenwich, CT. In addition to a retail store an entire floor of the Yogasmoga Townhouse will be dedicated to Yoga and Gym activities for the community.
Yogasmoga has also committed to a second store location in Brentwood, Los Angeles.
John Beckmann of Axis Mundi has been selected to design the stores. “We are very excited to partner with Yogasmoga to create an experiential retail space,” said John Beckmann.
Both stores are expected to be fully operational in Summer 2014.
Yogasmoga was founded in 2010 by Rishi and Tapasya Bali and is headquartered in New York City. All Yogasmoga products are proudly manufactured in the USA.
