Yeti has upgraded its website to offer customers greater personalization and customization.
With the upgrade, Yeti.com shoppers can now receive unique content, campaigns, offers and recommendations based on information such as past purchases, geographic regions and even their favorite outdoor adventures. Additionally, customers can now design their own custom orders, mix and match drinkware and more—all without having to leave Yeti.com.
“Yeti’s core values include being authentic, innovating with our brands and products, being responsive and going the extra mile,” said Matt Reintjes, CEO of Yeti. “Salesforce enables us to deliver on those values and grow our business knowing that we’re always ready for the next adventure. We’re thrilled to launch our new digital store on Commerce Cloud and continue reinventing how we engage with our customers.”
Technology partners in the upgrade include Salesforce and OSF Commerce.
Photo courtesy Yeti
