Yeti, a premium cooler and drinkware brand, will open an 8,000-square-foot retail and community event space at 220 South Congress Avenue in Austin on Thursday, February 23, 2017.
The space features live entertainment, an indoor/outdoor bar, product customization station, outdoor-themed installations and an array of Yeti’s historical artifacts — including prized possessions from founders and Austin locals, Roy and Ryan Seiders.
“The Yeti Flagship store is a convergence of the lifestyle we stand for, the products we offer and the community we live in,” said Yeti CEO Matt Reintjes. “It’s a gathering spot for locals and out-of-towners to enjoy a cold beer, listen to music, watch a film or learn from a pro.”
The Yeti flagship store will offer a host of events from live music to film screenings and community events.
Photo courtesy Yeti
