Yeti Coolers has appointed Corey Maynard vice president of marketing. Maynard, who previously worked as the vice president of marketing at Gerber Legendary Blades, will oversee all aspects of brand development, product line management, e-commerce, and global marketing for Yeti.
““Corey’'s work with Gerber is directly relevant to our current consumer base and our aggressive growth plans for the coming years,” said Roy Seiders, CEO and cofounder of Yeti Coolers. “His experience in cultivating partnerships and tapping popular culture to build a brand is very compelling to us.”
In his nine-year tenure at Gerber, Maynard held positions as product manager, category manager, director of marketing and finally vice president of marketing. He led an award-winning brand refresh, launched the Bear Grylls survival collection from Gerber, executed the highly successful brand integration in AMC’'s The Walking Dead and most recently oversaw the creation of the “Hello, Trouble” marketing campaign.
“”Ryan and Roy created the premium cooler category and have built an incredible brand with rabid fans,”” said Maynard. ““I look forward to working with the team to expand the reach of the Yeti brand and to bring new solutions to our consumers.””
