Yeti Coolers has cut ties with the NRA Foundation, the NRA announced.
In a letter to USF and NRA members, Marion P. Hammer, USF executive director and NRA past president, said in part, “Suddenly, without prior notice, YetiI has declined to do business with The NRA Foundation, saying they no longer wish to be an NRA vendor, and refused to say why. They will only say they will no longer sell products to The NRA Foundation. That certainly isn’t sportsmanlike. In fact, Yeti should be ashamed. They have declined to continue helping America’s young people enjoy outdoor recreational activities.”
When SGB Media reached out to Yeti for a comment, the company replied:
A few weeks ago, Yeti notified the NRA Foundation, as well as a number of other organizations, that we were eliminating a group of outdated discounting programs. When we notified the NRA Foundation and the other organizations of this change, Yeti explained that we were offering them an alternative customization program broadly available to consumers and organizations, including the NRA Foundation. These facts directly contradict the inaccurate statement the NRA-ILA distributed on April 20.
Further, the NRA-ILA stated in that same public communication that “[Yeti has] declined to continue helping America’s young people enjoy outdoor recreational activities.” Nothing is further from the truth. Yeti was founded more than 10 years ago with a passion for the outdoors, and over the course of our history we have actively and enthusiastically supported hunters, anglers and the broader outdoor community. We have been devoted to and will continue to directly support causes tied to our passion for the outdoors, including by working with many organizations that promote conservation and management of wildlife resources and habitat restoration. From our website to our film footage and from our social media posts to our ambassadors, Yeti has always prominently featured hunters pursuing their passions. Moreover, Yeti is unwavering in our belief in and commitment to the Constitution of the United States and its Second Amendment.”
The Hill noted that several companies such as Enterprise, Hertz, Alamo, MetLife, Delta Airlines, United Airlines and the First National Bank of Omaha ended deals with NRA following the Parkland school shooting that have led to calls for tighter gun controls.